Introduction to Banking Technology and Management
نویسنده
چکیده
The term “banking technology” refers to the use of sophisticated information and communication technologies together with computer science to enable banks to offer better services to its customers in a secure, reliable, and affordable manner, and sustain competitive advantage over other banks. Banking technology also subsumes the activity of using advanced computer algorithms in unraveling the patterns of customer behavior by sifting through customer details such as demographic, psychographic, and transactional data. This activity, also known as data mining, helps banks achieve their business objectives by solving various marketing problems such as ABSTRACT
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